is concerned with deepening the understanding of the customer needs in the market environment of businesses and finding solutions of marketing problems through micro-research perspective. Marketing studies uses scientific methods in order to consider the practical marketing issues, which affect businesses – in a scientific manner. However, a marketing expert with a strong instrumental-technical background is also trained to carry out critical research into all kinds of marketing phenomena under intellectual directions such as interdisciplinary, praxis, theoretical openness, historical depth, systemic and dialectic for advancing macro-critical perspective of marketing and consumer research through the adoption of macro and critical approaches.
Marketing Training Programs:
1-Digital Marketing Program
2- Strategic marketing program
3- Marketing research and measurement program
4-brand, promotion and communication program
5-custmer satisfaction, loyalty and relationship program
6-selling and distribution program